Sunday, November 06, 2011
Ready to bring their new looks to store racks around the States, Jessica and Ashlee Simpson joined forces at the Belk Crabtree Valley Mall in Raleigh, North Carolina on Saturday (November 5).
The Simpson sisters had quite the marvelous time as they happily posed with fans - young and old - while launching their co-created tween clothing line named Jessica Simpson Girls.
The collection will include denim, knits, hoodies, pullovers, graphic tees, outerwear and footwear, with Jess previously telling WWD, "Creating a tween apparel collection was a natural extension for the brand. I'm excited to bring my sister, Ashlee, along as co-creative director of this division, because she brings a savvy rocker edge that defines today's tweens."
Of the project, Ashlee added, "My goal as co-creative director will be to design clothes that will help inspire young girls to express their personalities and creativity through fashion."